10 Best Technical SEO Audit Tools

Hence, we ended up with a more complete Technical SEO and beyond site audit — one that covers nearly every important SEO area with the potential to impact traffic and rankings. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. We hope this SEO audit checklist makes a great addition to your search engine optimization toolkit.

How to Do a Website Audit in 5 Steps (+ Checklist)

These include the usuals like Google Analytics, Search Console, and Semrush. And if speed is your priority, the Smart Report option gives you a great baseline. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients. You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.

Many SEOs often overlook security issues, but Google takes it very seriously. Beyond implementing HTTPS, there are a couple of areas you want to check if your site experiences problems. The tool perfectly picked up the low-quality content and explained why it SEO Anomaly scored so badly. This is exactly the type of content that Google’s human quality raters (and algorithm) are designed to flag.

Data Privacy Audit

PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done digital marketing tactic.

That’s why SEO audits analyze your company’s keyword strategy. They look at keywords your website ranks for in search results, as well as your site traffic from those keywords. High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages.

Olga Zarr is an SEO consultant at SEOSLY, a technical SEO specialist and an SEO auditor with 13+ years of … Every audit must be personalized and consider the site’s specific context, audience, goals, and limitations. SEO tools are still incredibly useful because they handle large-scale checks that humans can’t easily perform, like analyzing millions of URLs at once. Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools.

Sites that link to your competitors are excellent prospects since they’ve already shown interest in your niche. The tool will give you a solid comparison of the key metrics of the selected domains. These will give you a good overview of where you’re lagging behind or excelling.

• On the other hand, individual bloggers who occasionally post will have their content indexed more slowly.
• We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links.
• For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content.
• If Google struggles to access your site, it won’t be able to rank properly.

The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files. Earn a 25% higher ROI from SEO with our client-exclusive software stack — RevenueCloudFX.