A Comprehensive On-Page SEO Checklist for 2024

Indexed pages can appear in search results when users enter relevant queries. One of the best ways to build authority is to have relevant quality content linking back to your site. You can do this by making guest posts on high-authority sites or paying someone to do this for you. However, this only works if the content gets categorized as high quality and relevant to your niche. By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too. This is because the URLs of your site are usually one of the first things that both users and search engines will see.

On-Page SEO Checker

It is also a good idea to perform regular website audits using SEO tools. On-Page SEO in 2024 continues to focus on creating high-quality content, optimizing HTML tags, and ensuring a good user experience. On Page SEO is often considered the foundation of your SEO efforts. Understanding the difference between On Page and Off Page SEO is crucial for a holistic SEO strategy. These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings. Ecommerce schema markup is when you use a piece of webpage code to tell Google how you’ve structured your website’s content.

SEO Meta Description

Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category. The Google algorithm search leak gave us unique insights into how Google uses links to better understand your content. By adding the transcript near your video, you are offering Google a ton more content to crawl, which can significantly impact your rankings.

Well, my Google Search Console guide isn’t that easy for someone to link to. And I’m not afraid to say that it qualifies as “high-quality content”. How quickly (or slowly) your site loads has a direct impact on your Google rankings.

Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL. However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose.

Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store.

On-Page SEO (also known as On-Site SEO) refers to the practice of optimizing individual pages on a website to improve rankings and attract organic traffic. Since On-Page SEO is entirely under your control, it is considered the foundation of a well-optimized website. To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage.

• This is where you have full control over the changes you make to improve your site’s performance in the search engine results pages (SERPs).
• If your page takes too long to load, users will leave your page and choose another page that loads quicker.
• When it comes to on-page SEO, keywords play a critical role in improving your online visibility.
• If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well.

In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. And, if you wish to target a local market, SE Ranking has various Local Marketing Tools that can improve your business’s online presence in a specific region. For this, you can find out how your target audience discovers and behaves within your locations in search results, letting you identify the most effective keywords. It also provides insights into customer interactions and the best times for user engagement. Headings (aka header tags) are used to convey the hierarchy and structural outline of the content on a page to search engines and users. Poorly-optimized URLs or the lack of headings will make your pages harder to navigate for both internet users and crawlers.

I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great SEO Anomaly intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success.